The buzz around greening has reached a point when it has become outright annoying. A year back, words like “environmental sustainability” and “carbon footprint” carried a lot of weight. If you could spit out those words in any coherent or even semi-coherent construct, people would look back at you as if you were a returning messiah. Now, - sigh!
I think “greening” is rapidly losing its cool as it has been taken as a silly excuse by many companies to reduce their OpEx. It's all about their green business case. It’s almost like – if you love your wife, give me a dollar.
If you are a habitual habitant of Sheraton, you must have seen those green tags tacked against your pillows. Well, at first sight, I was damned impressed. I get a $5 green coupon if I refuse a day’s room service. Cool! I went for it, with a simmering pride that I can save the planet a tiny bit through my towels and linens. Behold, the upshot – no coffee in my room! They did not replenish coffee in my room for green sake! I thought it was only about washing and drying, - what does coffee have to do with greening, anyway? Coffee is not green, it’s plain coffee!
I’d be curious to know Sheraton’s activity based costing for room cleaning. That’ll tell me their green business case.
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