Monday, July 9, 2012

The Shift in Energy Consumerism

Few years ago, I published an article titled “Utilities 2.0” in Public Utilities Fortnightly where I proposed some tangible value co-creation opportunities for power utilities through the lenses of DART (a framework devised by Prahlad and Ramaswami). I am pleasantly surprised to see how the term “Utilities 2.0” has caught on since then, and more amazingly, how rapidly the concept has been becoming a reality.

The 2012 “Actionable Insights for New Energy Consumer” report from Accenture reveals some really fascinating data that perfectly align with the evolution of Utility 2.0. The shift in energy consumerism is not vaporware, - it is real - “…from isolated to connected, from unaware to informed, from passive to active.” And this shift is transforming the stale business models for traditional utilities.

Below is an example of how different opportunities shape up for Dialogue, Access, Risk Assessment and Transparency (DART) and their intersections.


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